Industry & Sector
A performance-driven digital marketing and advertising agency operating in the e-commerce, D2C and growth-marketing space. We deliver ROI-focused paid media strategies, creative testing, and full-funnel acquisition programs for scale-stage brands across India and global markets.

Position: Meta (Facebook) Ads Media Buyer (Hybrid - India)

About the Opportunity

We are hiring a results-oriented Meta Ads Media Buyer to join a high-velocity performance marketing team. You will own end-to-end Meta (Facebook & Instagram) campaign execution—planning, launching, scaling and optimizing paid social programs that drive effective customer acquisition and measurable business impact.

Role & Responsibilities
- Plan, set up and manage full-funnel Meta campaigns (awareness → consideration → conversion) with clear KPI focus (ROAS, CPA, LTV).
- Execute budget allocation and bidding strategies (CBO, manual bids, Advantage+ features) to scale profitable campaigns while maintaining unit economics.
- Implement and maintain tracking (Meta Pixel, Conversions API, event mapping)



and validate data integrity across platforms.
- Design, run and analyze structured A/B and multivariate tests for creatives, audiences, placements and funnels to improve conversion rates and CAC.
- Monitor performance daily, generate insights, and deliver concise optimization plans and weekly performance reports to stakeholders.
- Collaborate with creative, growth, and analytics teams to prioritize tests, refine launch strategies, and document SOPs for campaign governance.

Skills & Qualifications

Must-Have
- Proven hands-on experience managing Meta (Facebook & Instagram) ad campaigns for e-commerce or D2C brands with measurable performance improvements.
- Deep working knowledge of Meta Ads Manager and Meta Business Manager for campaign setup and account structure.
- Strong implementation skills for Meta Pixel and Conversions API with experience validating conversion tracking.
- Demonstrable expe

📌 Media Buyer (Tiruppur)
🏢 Wepix Digital Media
📍 Tiruppur