Description
About Trackier
Trackier is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with creative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions.
We empower marketers worldwide with advanced technology and a customer-first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long-term customer relationships based on trust. Trackier was founded to solve a critical challenge—enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective.
As a Senior Content Specialist, you will play a pivotal role in shaping Trackier’s content strategy and brand voice across multiple channels. You will be responsible for creating impactful,



audience-centric content that supports marketing, product, and business objectives. Collaborating closely with cross-functional teams, you will drive content initiatives that enhance brand awareness, engage target audiences, and contribute to lead generation and customer acquisition.
Key Responsibilities
Inbound Funnel Strategy
- Develop and govern the comprehensive content strategy across the entire inbound funnel, optimizing for top-of-funnel (TOFU) awareness through to bottom-of-funnel (BOFU) conversion.
- Define distinct channel objectives, establish cross-channel ecosystems, and implement key performance indicators (KPIs) to measure success at each funnel stage.
- Analyze and report on content performance and funnel health, dynamically adjusting strategies based on data-driven insights.

Content Creation & Channel Management
- Conceptualize and execute high-impact blogs, guides, case studi

📌 Senior Content Specialist (Noida)
🏢 Trackier
📍 Noida