At Crocs, Inc., every career offers a chance to make a real impact. No two
journeys look the same. And that's exactly how we like it. Whether you’re
welcoming customers into our stores, collaborating with global teams at our
headquarters, or keeping operations moving at our distribution centers, your
impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold.
You’re encouraged to break it and create something better.

OVERVIEW

The Sr Analyst, Digital Marketing & Social Commerce for Crocs Inc is responsible
for driving performance insights and optimization strategies across paid media,
owned channels, and social commerce platforms. This role delivers actionable
insights on full-funnel marketing performance and emerging commerce channels to
inform investment, campaign effectiveness, and revenue growth. The role partners
closely with marketing and social commerce teams to measure, test, and optimize
digital experiences—translating complex data into transparent recommendations that
improve acquisition, engagement, and conversion. This role is based in India,




reporting into the Manager, Digital Analytics who is based in the US. Overlap
with US working hours will be required.

WHAT YOU'LL DO

• Analyze marketing performance across the full funnel to identify growth
opportunities
• Evaluate channel effectiveness using attribution, incrementality, and ROI
frameworks
• Provide actionable recommendations to optimize spend allocation, targeting and
customer journeys
• Measure and monitor performance across social commerce platforms (e.g., TikTok
Shop)
• Partner with social and marketing teams to design and evaluate A/B tests
across new commerce capabilities and platform features
• Develop and maintain dashboards and reporting frameworks to track marketing
and social commerce KPIs
• Ensure consistency, accuracy, and scalability of reporting outputs across
channels
• Measure incremental impact of campaigns, promotions, and content strategies
• Support forecasting and

📌 Sr Analyst, Digital Marketing (Gurugram)
🏢 Crocs
📍 Gurugram