Pepper helps brands win organic search, AI search, and every organic channel that drives growth. YouTube is one of the most powerful and underused: it's the world's second-largest search engine, its videos compound for years, and it increasingly feeds both Google and AI-driven discovery.
We're looking for a YouTube Lead to own this channel for our customers — turning video into a durable engine for visibility, trust, and demand.
If you understand how YouTube actually grows channels and want to do it for ambitious brands, this one's for you.
About the role
As YouTube Lead, you'll own YouTube strategy and execution across a set of customer accounts, working inside our Organic Growth pods. You'll shape what each brand publishes, how it's packaged, and how the channel grows over time. You'll have playbooks, AI workflows, and a robust team behind you.
What you'll do
Own each customer's YouTube strategy: positioning, content pillars, formats, and cadence
Turn topics into video concepts that earn both search and suggested-feed discovery
Drive strong packaging — titles, thumbnails,
hooks, and retention — because that's what decides whether a video wins
Build briefs and direction the production team and creators can execute on
Grow channels deliberately: search-led evergreen video plus content built to be recommended
Repurpose video into clips and other formats so each piece works harder across channels
Track performance (impressions, CTR, retention, watch time, subscribers) and report it clearly
Go deep on how YouTube actually grows
This is the heart of the role:
Understand the two engines of YouTube discovery — search and suggested — and how to win each
Know what drives the algorithm: click-through rate, retention, and satisfaction, and how to design for them
Build evergreen, search-led video that compounds, alongside content engineered to be recommended
Understand how YouTube feeds Google results and AI-driven discovery, and use that to extend reach
Have a real p
📌 YouTube Lead (Mumbai)
🏢 Pepper
📍 Mumbai