About the Role
We are looking for an experienced Marketing Lead to own and drive the end-to-end marketing strategy for our product. This role will be responsible for developing and executing marketing initiatives that drive brand awareness, demand generation, customer acquisition, adoption, conversion and business growth while leading a team of marketers.

Responsibilities:

Own the overall marketing strategy, roadmap, and execution across user acquisition, activation, engagement, retention, and product adoption.
Develop and execute growth initiatives that drive sustainable increases in users, product usage, and revenue.
Build scalable acquisition channels across SEO, content, social media, paid marketing, influencer partnerships, communities, affiliates, and emerging platforms.
Partner closely with Product teams to improve onboarding experiences, user journeys, activation rates, feature adoption, and customer retention.
Design and optimize product-led growth (PLG) and virality mechanisms that encourage sharing, referrals, collaboration, and organic user growth.




Lead product positioning, messaging, go-to-market strategy, and launch execution for new products, features, and platform updates.
Build a solid understanding of customer behavior, market trends, competitor movements, and user needs to inform marketing and product decisions.
Use data and experimentation to identify growth opportunities and continuously improve conversion rates across the funnel.
Drive brand awareness and category leadership through integrated campaigns, thought leadership, PR, media outreach, and strategic partnerships.
Develop and scale video-first content strategies across YouTube, webinars, social platforms, creator communities, and other high-impact channels.
Establish measurement frameworks, growth dashboards, and reporting mechanisms to track performance and marketing ROI.
Collaborate with cross-functional teams to align marketing initiatives with company objectives and product priori

📌 Marketing Manager (Chennai)
🏢 Animaker
📍 Chennai