Key Responsibilities:

Product Positioning & Messaging
Develop transparent, differentiated messaging for products, solutions, and business offerings
Translate product capabilities into compelling market-facing narratives
Partner with leadership, product, sales, and delivery teams on go-to-market strategy

Content Strategy & Thought Leadership
Lead content strategy across websites, landing pages, blogs, campaigns, case studies, and sales enablement assets
Ensure content aligns with buyer pain points, search intent, product value, and lead generation goals
Support thought leadership initiatives for leadership and business stakeholders

SEO & Organic Growth
Build and guide SEO strategy to improve organic visibility and discoverability
Identify keyword opportunities and support on-page SEO, content optimization, and content-led growth

Campaign Strategy & Execution
Lead integrated marketing campaigns across digital channels to support product awareness, lead generation, and pipeline growth
Plan and oversee campaign messaging, launch calendars, campaign assets,



and performance tracking
Work closely with internal teams to execute campaigns that support specific products, business lines, industries, and target audiences

Demand Generation & Pipeline Support
Drive marketing initiatives that support qualified lead generation and pipeline growth
Partner with sales and business teams to create campaigns, digital journeys, and assets that improve conversion

Website, Social Media & Digital Presence
Oversee website strategy, website content, and overall digital experience
Guide website enhancements, landing page effectiveness, and conversion-focused updates
Oversee social media direction to ensure consistency in brand voice, relevance, and engagement
Ensure digital touchpoints reflect strong positioning, credibility, and business impact

Creative Oversight & Brand Execution
Provide direction on visual storytelling across web, campaigns, presentations, social media, and branded assets

📌 Director – Product (Hyderabad)
🏢 Charter Global
📍 Hyderabad