EXPERIENCE: 7-15 Years
INDUSTRY: Premium / Contemporary Luxury Fashion
MARKET FOCUS: US D2C Ecommerce
COMPENSATION: Up to ₹30 LPA (Based on experience and fit)

JOB DESCRIPTION:
We are hiring a growth-focused ecommerce leader for a premium fashion brand scaling aggressively in the US market.
This is not a traditional digital marketing role. We are looking for a commercially minded operator who understands how to build and scale high-AOV D2C brands by integrating performance marketing, retention, ecommerce, CRO, brand storytelling, and customer experience into one cohesive growth engine.
You will work directly with founders and leadership to drive revenue growth, improve customer acquisition efficiency, strengthen retention systems, and scale the brand internationally.

What You’ll Own
End-to-end ecommerce growth across D2C channels
Performance marketing strategy and execution across Meta, Google, TikTok, YouTube, etc.
Customer acquisition, retention, and lifecycle marketing
Website conversion optimization (CRO) and funnel improvements
Shopify / Shopify Plus ecosystem management




Email & SMS lifecycle programs through platforms like Klaviyo
Attribution, analytics, and growth reporting
Agency management and cross-functional collaboration
Scaling the brand across US and international markets
Growth planning tied to revenue, MER, CAC, LTV, and profitability goals

What We’re Looking For

Must-Have Experience
7–15 years in D2C ecommerce, growth, or performance marketing
Robust hands-on experience scaling premium consumer brands
Prior experience in fashion, beauty, luxury, lifestyle, or high-AOV consumer categories
Proven experience managing and scaling Shopify / Shopify Plus brands
Strong understanding of US D2C consumer behavior and ecommerce trends
Experience managing Meta and Google Ads at meaningful scale
Strong lifecycle and retention marketing experience (email, SMS, CRM)
Deep understanding of MER, CAC, LTV, attribution, and profitability metrics
Experience operatin

📌 Head of Growth (Mumbai)
🏢 Hyper Lychee Labs
📍 Mumbai