Marketing Automation & CRM Management:
- Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively.
- Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales.
- Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns.

Data Management & Analysis:
- Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data.
- Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation.
- Provide data-driven insights and recommendations for campaign optimization and performance improvement.

Campaign Performance & Reporting:
- Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI).




- Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
- Report on key performance trends and provide actionable insights to the marketing team and senior leadership.

Process Optimization & Efficiency:
- Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed.
- Develop and maintain documentation for marketing processes, systems, and workflows.
- Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process.

Technology & Tool Management:
- Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance.
- Research and evaluate recent marketing technologies and tools that could improve the efficiency of the marketing team.
- Manage relationships with technology vendors and en

📌 Marketing Operations Analyst (Bengaluru)
🏢 Axtria
📍 Bengaluru