Manager - Marketing, Sony AATH|Kolkata

Location: Kolkata| Function: Marketing | Reports to: Head – Marketing, Sony AATH and Channel YAY

Purpose
The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives for Sony AATH, aiming to drive market share growth, GRP and ad-revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering robust collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes.

Key Responsibilities
Key Responsibilities
1. Brand Saliency & Consumer Engagement
Strengthen Sony AATH's brand awareness and brand health.
Plan and execute consumer and trade marketing campaigns across social media, email, and other channels.
Support sales and distribution teams to improve brand perception and market presence.
2.



Revenue & Sales Enablement
Support advertising sales revenue generation.
Collaborate with the sales team to create integrated marketing solutions for advertisers.
Monitor revenue performance and recommend corrective actions to achieve targets.
3. Show Launches & Media Visibility
Plan and execute marketing campaigns for new show launches.
Drive visibility through social media, barter partnerships, PR, and strategic alliances.
Track campaign performance and optimize for reach, engagement, and awareness.
4. Channel GRP Performance
Align marketing activities with channel viewership objectives.
Monitor campaign effectiveness to help achieve targeted GRPs (Gross Rating Points).
5. Operational & Financial Optimization
Encourage innovation by ensuring each team member leads at least one initiative every quarter.
Optimize marketing budgets and identify cost-saving opportunities while maintaining campaign effec

📌 Brand Manager (Kolkata)
🏢 Sony Pictures Networks India
📍 Kolkata