We are looking for a strategic and results-driven Marketing Manager to join our team at Allen Digital. In this individual contributor role, you will play a key part in expanding our student base by building persuasive value propositions, crafting cohesive go-to-market (GTM) strategies, and driving high-impact campaigns. You will collaborate closely with product, sales, content, and creative teams to execute end-to-end marketing initiatives that support business growth. This role is ideal for a self-starter with robust analytical, creative, and cross-functional leadership skills, looking to make a measurable impact in a fast-paced EdTech environment.

Job Responsibilities:
Go-to-Market Plans:
● Develop and implement 360° marketing plans for new product (course) launches leveraging
Performance, CRM, SEO, Social & Communities, Influencers, Radio, OOH, Print, Flyers, etc.
● Work cross-functionally across Category, Product, Academic and internal Marketing teams to
align GTM strategies with business objectives and consumer needs.




● Experiment with creative ideas to generate organic traffic and deliver high quality leads.
Value Proposition Development:
● Create and articulate clear, compelling value propositions for our courses and offerings.
● Work closely with Category, Product, and Faculty to understand course features and
benefits, and translate them into customer-centric messaging.

Cross-Functional Collaboration:
● Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
Campaign Management and Performance Tracking :
● Monitor business trends and adapt campaigns based on spikes & dips in sales.
● Track and analyze campaign metrics, providing actionable insights and recommendations.

Market Understanding :
● Develop a strong understanding of student needs, preferences, and behaviors.
● Use data-driven insights to inform strategy and enhance marketing effectiveness.
● Stay abreast of competitions’ offerings and marketing tactics.

What

📌 Marketing Manager (Bengaluru)
🏢 ALLEN Digital
📍 Bengaluru