About the Role:

We are looking for a dynamic sales professional with experience in Modern Trade/Large Format Stores (LFS) to drive business growth, enhance customer relationships, and ensure strong in-store execution across key retail accounts.

Key Responsibilities:
- Drive secondary sales and achieve monthly business targets across assigned Modern Trade accounts.
- Manage and grow business with key accounts such as Reliance Retail, D-Mart, Star Bazaar, Spencer's, Lulu, Metro, More Retail, and other Modern Trade chains.
- Monitor stock availability, replenishment, inventory health, and sales performance across stores.
- Drive sales productivity through effective management of promoters and merchandisers.
- Conduct regular store visits to ensure visibility, merchandising standards, and planogram compliance.
- Forecast monthly business volumes and track performance against targets.
- Analyze market trends, competition, pricing, promotions, and customer insights to identify growth opportunities.




- Support new product launches, listing initiatives, and network expansion within assigned accounts.
- Train, coach, and review performance of sales promoters to improve productivity and execution quality.
- Build strong relationships with store managers, category managers, and key stakeholders within retail chains.

Desired Candidate Profile:
- 3-7 years of experience in Modern Trade / Large Format Retail sales.
- Strong exposure to Modern Trade account management and store operations.
- Experience handling secondary sales, merchandising, promoter management, and retail execution.
- Valuable understanding of product placement, inventory management, and sales analytics.
- Strong negotiation, communication, and relationship management skills.
- Ability to travel within the assigned territory.

📌 Sales Officer (Surat)
🏢 Vip
📍 Surat