At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a
Performance Marketing Specialist
, you will own the strategy, execution, and optimisation of paid media campaigns across multiple channels and markets. You will manage significant marketing budgets, drive measurable business outcomes through data-led decision-making, and partner with cross-functional teams to accelerate growth.

What You'll Do
- Define and execute the performance marketing strategy aligned with business growth and acquisition goals.
- Plan, launch, and optimise campaigns across Google, Meta, YouTube, Programmatic, Affiliates, and emerging acquisition channels.
- Own large-scale marketing budgets, ensuring optimal allocation to maximise ROAS, CAC, LTV, and overall marketing efficiency.
- Analyse campaign performance using attribution models, analytics platforms, and experimentation to drive continuous optimisation.
- Collaborate with creative, content, product, and analytics teams to develop high-performing creatives, landing pages,



and conversion funnels.
- Lead A/B testing across creatives, audience targeting, bidding strategies, ad formats, and user journeys to improve performance.
- Identify opportunities to scale campaigns, optimize channel mix, and unlock current growth levers.
- Build performance dashboards and present actionable insights and recommendations to key stakeholders.
- Support market expansion initiatives by developing and scaling acquisition strategies across new geographies.
- Stay updated on platform changes, industry trends, and emerging technologies to continuously improve campaign performance.

What We're Looking For
- 6+ years of hands-on experience in performance marketing with end-to-end ownership of paid acquisition campaigns.
- Proven success managing large marketing budgets and scaling user acquisition profitably.
- Hands-on experience managing campaigns across
Middle Eastern markets
, with

📌 Seniore Performance Marketing Manager (Bengaluru)
🏢 Healthify
📍 Bengaluru