Business Development Executive
Location: Bangalore
Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.
With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.
Role Purpose:
As a Business Development Executive, you will play a pivotal role in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Key Accounts Manager.




What you will do (Key Responsibilities):

Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
Utilize various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing to reach and engage potential customers.
Generate high-quality leads through effective lead generation techniques.
Build and maintain a solid pipeline of qualified leads through networking, referrals, and digital outreach.
Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts wit

📌 Business Development Executive (India)
🏢 Coats
📍 India