Job Description: Central SPOC – BTL
Drive end-to-end planning, execution governance, and performance tracking of BTL activities across locations to ensure consistent lead generation, high-quality sourcing, and measurable conversions.

Key Responsibilities
- Planning & Activation
- Build monthly BTL calendar aligned to business gaps (location/product/channel) in coordination with ABG ecosystem teams
- Identify high-potential catchments (ABG, builders, corporates, retail)
- Standardize activity formats & benchmarks (leads, conversion)
- Execution Governance
- Act as central SPOC across Sales, Marketing, Digital & locations
- Ensure SPOC mapping & on-ground readiness (collaterals, staffing, partners)
- Drive disciplined execution & standardization (scripts, checklists, training)
- Ensure data capture, tagging & follow-up discipline across locations
- Performance & ROI
- Track full funnel: Leads → Login → Sanction → Disbursal




- Evaluate ROI by activity/location
- Scale high-performing formats | course-correct low-performing ones
- MIS & Insights
- Publish centralized BTL MIS (daily/weekly)
- Highlight conversion gaps, productivity issues, location performance
- Drive actionable insights to improve lead quality & conversion

Success Metrics (KPIs)
- BTL lead generation & growth
- Lead → Login → Disbursal conversions
- Cost per lead / disbursal (ROI)
- Per-activity productivity

Desired Profile
- 3-4 years in BTL / channel strategy / sales execution (BFSI preferred)
- Robust understanding of retail lending / home loan lifecycle
- High analytical rigor + execution focus
- Ability to manage multi-location & cross-functional stakeholders

📌 ABCD - Team Member (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra