Job Description Regional Sales Manager (RSM)

The Regional Sales Manager (RSM) will be responsible for managing and driving sales operations across the assigned region through the *franchise network*. The role focuses on regional revenue growth, franchise performance management, market expansion, brand establishment, and profitability. The RSM will report directly to the National Sales Manager (NSM).

Key Responsibilities

1. Strategic Planning & Regional Expansion

* Develop and execute regional sales strategies aligned with national business objectives.

* Identify potential markets and locations for *franchise expansion* within the region.

* Support onboarding and stabilization of recent franchises to ensure early profitability.

* Prepare regional sales plans, budgets, and forecasts.

2. Franchise Management & Development

* Manage and strengthen relationships with existing franchise partners.

* Ensure franchisees adhere to company standards, SOPs, pricing, and brand guidelines.

* Drive consistent monthly performance from franchise units across the region.





* Resolve escalated franchise operational and commercial issues.

3. Team Leadership & Performance Management

* Lead and manage Area Sales Managers / Regional team members within the region.

* Set clear sales targets, KPIs, and performance benchmarks for the team.

* Conduct regular reviews, coaching, and training to improve productivity and efficiency.

* Ensure discipline, reporting accuracy, and compliance with company policies.

4. Sales Operations & Revenue Management

* Drive achievement of regional sales targets and growth metrics.

* Monitor sales forecasting, pipeline, and execution across franchise locations.

* Ensure timely collections and cash flow from franchise partners as per company norms.

* Oversee regional MIS, reporting, and performance dashboards.

5. Market Intelligence & Business Insights

* Track competitor activity, pricing strategies, and regional market trend

📌 Regional Sales Manager (Mumbai)
🏢 South Asian Foods
📍 Mumbai