16 Aug
|
Deloitte Shared Services India
|
Mumbai
16 Aug
Deloitte Shared Services India
Mumbai
Key Responsibilities:
- 3+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Solid SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
- Setting up source connectors and ingesting data using the API and UI
- Configuring Experience Events (XDM schemas) for capturing data from sources
- Creating audience segments using custom and AI/ML-based segments
- Triggering journeys and activations based on segments and profiles
- Implementing journey automations, actions, and messages
- Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like:
- JavaScript for API calls
- Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
- Familiarity with configuring IMS authentication to connect external systems to Platform APIs
- Experience developing, debugging, and optimizing custom server-side applications.
- Proficiency in JavaScript, JSON, REST APIs and SQL
- Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
- Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
- Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
- Good Communication Skills- Ability to intera
📌 AJO (Mumbai)
🏢 Deloitte Shared Services India
📍 Mumbai