Immediate hiring for a charitable organisation.

Role : Campaign Specialist

Job Location : Indranagar , Bangalore

Exp: 2+ yrs

CTC: 4.5-6.5 lpa

Mandatory Skills Required :
- Hands-on experience in running paid ads with a monthly budget management of at least 5-10 lakhs
- Robust experience in ad optimization
- Understanding of data analytics in the context of ad performance and optimization
- Experience collaborating with creative teams (briefing and feedback) is a plus
- Good communication skills

Role & responsibilities
- Develop and execute WhatsApp marketing strategies and campaigns aligned with brand objectives and engagement goals.
- Design and implement automation workflows, including chatbot integrations, notifications, and personalized message journeys.
- Collaborate with IT and logistics teams to integrate WhatsApp with other management systems for real-time updates and improved customer experience.
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other paid platforms to drive engagement and conversions.




- Develop detailed campaign strategies, including target audience identification, budget allocation, and KPIs.
- Continuously optimize campaigns based on performance data and KPIs (e.g., CPC, CPA, ROAS, CTR, CPL).
- Conduct A/B testing for ad creatives, landing pages, and audience targeting to improve conversion rates.
- Identify key performance trends and adjust campaigns to maximize ROI.
- Manage end-to-end campaign execution, coordinating with graphic designers, videographers, writers, and other stakeholders to ensure timely, high-quality deliverables.
- Coordinate and operationalize the content creation workflowbriefing, reviews, approvals, and timely delivery across platforms.
- Analyze campaign and messaging performance, generate insights, and recommend data-driven optimizations to improve ROI.
- Ensure compliance with WhatsApp Business policies, data privacy standards, and opt-in requirements.
- Prepare

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