Job Description

As a Lead Analyst Market Intelligence who brings 4+ years of hands-on expertise in Power BI, business intelligence, and consumer market analytics within the CPG/FMCG industry, combined with strong leadership and client-facing consulting skills. The ideal candidate will have deep command of syndicated market intelligence platforms NielsenIQ, Circana, Kantar, and Ipsos and the ability to translate complex commercial data into actionable insights that drive decisions across sales, category management, marketing, and leadership teams.

Beyond technical excellence, this role demands a strategic thinker who can lead and mentor analyst teams, manage enterprise BI delivery, and engage directly with global clients to identify growth opportunities and elevate reporting maturity. Exposure to AI/GenBI-driven analytics, Microsoft Fabric, and modern data platform technologies will be a solid advantage as we continue to push the boundaries of what analytics can deliver for our clients.

Market Intelligence FMCG Analytics:
- Lead analytics initiatives across shipment, retail POS,



distributor, and consumer panel datasets to generate insights on market share, category performance, pricing, promotions, distribution, and brand execution.
- Build integrated reporting solutions leveraging syndicated platforms including NielsenIQ, Circana (IRI), Kantar, and Ipsos alongside ERP and internal commercial systems.

Power BI Analytics Delivery:
- Architect and lead development of enterprise-scale Power BI dashboards, semantic models, DAX calculations, and executive reporting frameworks built for performance, scalability, and governance.
- Standardize reporting templates across business functions and regions while overseeing deployment pipelines, workspace governance, Row-Level Security, and dataset refresh strategies.
- Champion self-service BI adoption and governed analytics practices across the organization.

Data Engineering Modern BI:
- Collaborate with data engineering te

📌 Senior Insights Analyst (Hyderabad)
🏢 Blend360 India
📍 Hyderabad