An opportunity has arisen for a motivated digital professional to join Economist Enterprise events as a senior digital marketing specialist. The successful candidate will be based out of our Gurugram office and will be responsible for the development, optimisation and delivery of multiple digital campaigns designed to secure delegate attendance and sponsorship leads for our world-class events. The senior digital marketing specialist will be part of the digital marketing operations team which enables the event marketers to operate efficiently, working with people, technology, processes and data. Always keeping the audience at the centre, the successful candidate will lead on PPC campaigns tracking, measuring and reporting to improve the user experience and retain our audiences.

Responsibilities include but are not limited to
- Create, monitor and optimise paid media channel campaigns (google search, pmax, social ads)
- Liaise and work closely with the digital media agency to ensure campaigns are set up according to the brief and optimised against KPI




- Work with event marketers to build robust social media reporting for both paid and organic social media campaigns
- Assist in the implementation and maintenance of the tracking ecosystem (web, social, GA, GTM, salesforce, cvent) including creating and maintaining dashboards
- Daily monitoring and reporting on the digital campaigns performance against KPIs (cost-per-acquisition, cost-per-lead, ROAS)
- Training event marketers on newly added features or process
- Become a point of contact for queries/ requirements - digital acquisition campaigns, analytics, audience and organic social
- Documentation of a newly added processes and trainings
- Ensure consistency across events and portfolios

Experience, skills and qualified attributes
- Proven relevant digital marketing experience (5+ years)
- Proficient at creating search and social advertising campaigns (Google Ads, Facebook/ Instagram, Linkedin and Twitter)
- Exper

📌 Senior Digital Marketing Specialist (Gurugram)
🏢 Economist Group
📍 Gurugram