Marketing Strategy & Business Growth
- Develop and execute comprehensive marketing strategies for B2B, B2C, and D2C businesses.
- Build long-term brand positioning and market expansion strategies aligned with business objectives.
- Identify current market opportunities, customer segments, and growth avenues.
- Drive demand generation and lead generation initiatives across multiple channels.

Brand Management
- Develop and strengthen corporate and product brands across all business verticals.
- Lead brand communication, positioning, packaging, and promotional activities.
- Manage product portfolio strategy, pricing support, and go-to-market plans.
- Ensure consistency of brand identity across all customer touch-points.

Product Marketing & Commercialization
- Lead new product launch strategies from concept to commercialization.
- Work closely with R&D;, Sales, and Production teams to develop customer-focused solutions.
- Conduct market intelligence, competitor benchmarking, pricing analysis, and consumer research.
- Develop marketing collateral, technical literature, presentations,



brochures, and digital content.

Digital Marketing & D2C
- Develop and implement digital marketing strategies across websites, marketplaces, social media, SEO, SEM, email marketing, and performance marketing.
- Drive customer acquisition, retention, and engagement through digital channels.
- Manage e-commerce platforms and D2C growth initiatives.
- Monitor campaign performance using analytics and optimize ROI.

Customer & Business Development Support
- Support key customer presentations, technical seminars, exhibitions, trade shows, and industry conferences.
- Build strategic relationships with distributors, channel partners, institutional customers, and key accounts.
- Collaborate with Sales teams to develop customer-specific marketing initiatives.
- Represent the organization at domestic and international exhibitions and industry events.

Leadership & Cross-functional Collaboration
- Lead and

📌 Marketing Head (Mumbai)
🏢 K Patel Phyto Extractions
📍 Mumbai