16 Aug
|
IM Diagnostics
|
Chromepet
16 Aug
IM Diagnostics
Chromepet
We Require a Senior Business Development Manager
Job Description
Good Communication Skill
Key Responsibilities:
1. Two GTM motions, one owner
First — Hospitals as the channel. You get us in front of the MD or Chairman,
we sign a partnership, and the hospital's discharge desk refers patients to
KarunaiCare as part of their aftercare.
Second — Both sides of our marketplace, direct. Demand side: outreach and
local activations that build family/patient demand independent of any
hospital relationship. Supply side: direct sourcing of caregivers — nurses,
physiotherapists, attendants — into our verified network.
Both motions build the same two-sided marketplace — hospitals bring us
patient volume in bulk, direct outreach builds demand and supply so we're
not dependent on any single hospital relationship. You'll be expected to run
all three fronts at once, not sequentially: hospital partnerships, family
demand, and caregiver supply.
2. What you'll own
B2B2C — hospital partnerships
● Build and maintain a live target list of T2 and T3 hospitals and clinic
chains across Chennai and Tamil Nadu — multi-speciality groups,
standalone nursing homes, and diagnostic-linked hospitals.
● Use your existing network to get direct appointments with Medical
Directors, Chairmen, CEOs, or hospital promoters — not front-desk or
procurement contacts.
● Set up and, where helpful, join pitch meetings alongside our founder
and clinical lead, positioning KarunaiCare's discharge-care partnership
model.
● Carry each relationship from first meeting through to a signed MOU —
following up, answering hospital-side questions, and coordinating
internal inputs needed to close.
B2C — direct demand and supply
● Identify and run direct-to-family outreach channels — local community
touchpoints, referral networks, on-ground activations — that don't
depend on a hospital introduction.
● Work with the team on nurture and conversion for family leads
generated outside the hospital c
📌 Senior Business Development Manager (Chromepet)
🏢 IM Diagnostics
📍 Chromepet