16 Aug
|
Gleneagles Hospitals
|
Hyderabad
16 Aug
Gleneagles Hospitals
Hyderabad
- Responsible for planning, organizing and implementing sales & marketing strategies to increase market share through higher penetration and awareness of Gleneagles Hospitals (Fortis Network Hospitals) in Hyderabad and Chennai region as the Hospital of Desire.
- Identify and map the target customers (patients/regionally – corporate & non corporate)
- Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral
- Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.
- Organize outreach programs with prospective patient community
- Tracking leads mediated through above TPAs, CME’s, camps and seminars etc to tap new corporate tie-ups, convert referrals etc.
- Liaison between in house doctors and external doctors for PT’s.
- Develop a corporate / cluster/ unit level advertising plan
- Explore newer services and opportunities with the clients and build long term relationships
- Make proposals, demonstrations and presentations to corporate clients.
- Service existing clients, Client retention and follow- ups.
- Develop and nurturing recent market and Client support and coordination activities
- Manage and ensure high quality service delivery to high-end corporate clients.
- Interact with physicians.
- Report on feedback received through marketing activities
- Assist and provide inputs for pricing and billing policies, procedures for various specialized medical packages & services.
- Plan and supervise the content of the brochures
- Give inputs based on market scenario to help develop and determine the price list of packages like Primary health checkup, ECHS etc.
- Coordinate with the corporate marketing team for the effective implementation of marketing strategies
- Ensure smooth processing of the insurance claims for corporates.
- Counsel patients about the procedures and process of insurance authorization and insurance claims.
- Plan and r
📌 Cluster Head (Hyderabad)
🏢 Gleneagles Hospitals
📍 Hyderabad