Channel Marketing Job Description

Role Purpose

Drive marketing across distribution - Banca, Agency and partnerships to enhance brand presence, enable sales, and support business growth. Leverage data, digital, MarTech and AI to deliver scalable, highimpact marketing for partners, advisors and customers.

Key responsibilities
- Develop channelwise marketing strategy aligned to business goals
- Lead campaigns: Central campaigns, product launches, seasonal campaigns, acquisition and engagement programmes
- Partner with Sales, Product, Digital, Brand and Analytics teams to cocreate marketing plans
- Build product and segmentspecific communication based on insights and business | distribution needs
- Support B2B and B2B2C distribution requirements through tailored marketing programmes
- Drive advisor recruitmentfocused marketing initiatives to support channel expansion
- Strengthen partner and advisor engagement via digital, phygital and branchlevel activations




- Identify process inefficiencies and drive automation, AIenablement, segmentation and campaign optimisation
- Implement emerging technology solutions that enhance partner experience and marketing efficiency
- Ensure robust brand visibility across partner networks and customer touchpoints
- Track performance, ROI and insights for continuous improvement
- Manage budgets, governance and compliance

Candidate Profile
- MBA/PGDM in Marketing preferred
- 57 years in channel, BTL, distribution or product marketing (BFSI | LI preferred)
- Strong understanding of AI tools, analytics, CRM, automation and dashboards
- Ability to work with crossfunctional teams and manage multiple stakeholders
- Strong communication, innovation and project management skills

📌 Channel Marketing Manager (Mumbai)
🏢 ICICI Prudential Life
📍 Mumbai