Designation - Digital Marketing Manager

At Creamline Dairy Products Limited (CDPL), a Godrej Agrovet company, we are shaping the future of dairy with trusted brands, strong farmer partnerships, and a growing portfolio of nutritious products. Operating across Southern India and beyond, we serve millions of consumers through our flagship brand, Godrej Jersey. Join us to build a career that combines purpose, scale, and growth in one of India's most dynamic food categories

Location: Hyderabad

Experience: 57 years in digital media agencies and supporting clients in FMCG / consumer durable space.

Function: Marketing | Reports to: Head of Marketing

Role Purpose

Drive the marketing demand generation digital marketing funnel with Performance (Digital), Social Media (Meta, Youtube and Influencers), and Digital media planning — for CDPL's Godrej Jersey brand portfolio by building a high-impact digital presence. The role owns performance digital marketing and social media strategy to expand brand reach, engage recent audiences, and generate consumer interest in a competitive dairy category.





*Key Responsibilities*

Performance Digital Marketing
- Plan, execute, and optimise paid digital campaigns (search, display, video, programmatic) focused on reach, awareness, and consideration metrics.
- Own campaign budgets, ROI tracking, and continuous optimisation across platforms.
- Build measurement frameworks: track funnel metrics (impressions, reach, engagement, CTR, cost per engaged user) and translate data into actionable insights.

Social Media — Influencer & Meta
- Design and manage the influencer marketing programme: identification, partnerships, content collaboration, and performance evaluation.
- Lead Meta (Facebook, Instagram) strategy — organic and paid — including content calendars, community engagement, and campaign amplification.
- Keep the brand ahead of platform trends, formats, and algorithm shifts to maximise organic and paid visibility.

Cross-Functional Collabora

📌 Digital Marketing Manager (Hyderabad)
🏢 Creamline Dairy Products (CDPL)
📍 Hyderabad