Manager - Digital Marketing
Location: Kochi
CTC - Best in Industry
About the Role
We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high-performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.
This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity.
Key Responsibilities
Strategic Leadership
Own the end-to-end digital marketing strategy covering both brand building and performance marketing
Translate business goals into scalable digital growth plans across online sales and offline store visits
Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives
Performance & Revenue Growth
Drive CPA, ROAS and revenue optimization across all digital channels




Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)
Develop and refine keyword strategies, audience segmentation, and funnel optimization
Optimize campaigns for store visits, local discovery, and omnichannel attribution
Budget & ROI Ownership
Manage and optimize ₹25–50 Cr+ annual digital marketing budgets
Ensure strong ROI accountability, forecasting, and performance reporting
Continuously reallocate spends based on channel performance and business priorities
Channel & Platform Ownership
Lead execution and innovation across:
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads ecosystem (Facebook, Instagram)
Drive experimentation with current formats, automation, and scaling frameworks
Analytics & Measurement
Own performance tracking using GA4, GTM, attribution models, and CRM integrations
Implement and leverage media mix modelling, brand lift studies, and incrementality testing
Build dashboards and insight

📌 Digital Marketing Manager (Kochi)
🏢 Joyalukkas
📍 Kochi