Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform, while adapting the approach for other relevant channels.
Build content calendars, themes, post concepts, copy, and creative briefs using continuous research into competitors, audiences, industry trends, and platform best

practices.

Provide creative direction to designers and content partners, ensuring assets align with the brand, campaign objective, audience, and platform format.
Manage day-to-day social media publishing, engagement, comments, messages, and community interactions in a timely and qualified manner.
Track reach, engagement, follower growth, clicks, traffic, and leads; identify high- performing themes and continuously improve the content strategy.
Manage PR initiatives, media relations, press opportunities, and PR agency coordination to strengthen brand visibility and reputation across relevant publications and industry platforms.
Monitor media coverage, referral traffic, brand mentions,



and impact; convert findings into recommendations for future PR and brand-building initiatives.
Manage Google Business Profile optimization, regular updates, reviews, local visibility, and performance monitoring across relevant business locations.
Coordinate SEO initiatives with external agencies and internal Product and Technology teams, supporting on-page, off-page, technical, and content-led improvements.
Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, covering strategy, targeting, ad copy, creative briefs, tracking, budgets, reporting, and optimization based on CPL, CPC, CTR, conversions, and lead quality.

Technical Skills

▸ LinkedIn, Meta, and other social platforms – strategy, publishing, community management,and optimization

▸ LinkedIn Ads, Meta Ads, and Google Ads – planning, targeting, budgets, testing, and optimization

▸ Social analytics and reporting – reach, engagement, followers, clicks, leads, and content performance

📌 Senior Executive (Mumbai)
🏢 Tripjack
📍 Mumbai