Key Responsibilities

Research & Insights
Conduct market and competitor research — positioning, pricing, programme comparisons across competing universities
Synthesize counsellor and student feedback into structured insight for programme and pricing decisions
Prepare data-backed recommendations for leadership on what's working and what isn't
Campaign & Performance Tracking
Track performance of all marketing campaigns across channels — monitoring, not executing
Build and maintain dashboards covering CPL, lead-to-application, application-to-enrolment conversion
Flag underperformance and bottlenecks with data, proactively
Aggregator Management
Own aggregator relationships (Shiksha, CollegeDekho, Careers360, CollegeDunia) — lead quality audits, spend tracking, ROI
Negotiate terms and renewals
CRM Oversight
Monitor LeadSquared health — lead routing, data hygiene, reporting accuracy
Ensure WhatsApp/SMS segmentation campaigns are running and tracked
Special Projects




Own ad hoc strategic projects assigned directly by leadership — these will vary and require independent ownership from scoping to delivery

Profile
4-6 years experience, ideally in EdTech, B2C/D2C, or consulting with a strong analytical bent
Comfortable owning research and writing explicit, structured recommendations — not just data dumps
Hands-on CRM experience (LeadSquared or similar) preferred
High ownership; this person works directly with a senior leader and must be reliable without heavy oversight
Strong Excel/data skills; PowerBI or similar a plus

Explicitly Not Looking For
Brand, creative, or content-first candidates (a separate Marketing Head owns that)
Pure performance marketing/media-buying candidates (a separate specialist owns that)
Candidates expecting to manage a team or own a channel independently

To express your interest, please send your updated CV to [email protected].

Regards,
HR Team
Vidyashilp University

📌 Growth Manager (Bengaluru)
🏢 Vidyashilp University
📍 Bengaluru