About the Role:
JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes.
Key Responsibilities:
Strategic Brand Leadership:
Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels.
Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity.
Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition.
Monitor industry trends, consumer behaviour,



and competitive activity to inform strategic decisions and maintain category leadership.
Content Marketing & Campaign Excellence:
Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content.
Collaborate with global content and marketing teams to localize international campaigns for Indian audiences.
Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth.
Ensure content calendars are aligned with business priorities, audience interests, and cultural moments.
Community Building & Engagement:
Design and implement community engagement strategies that foster meaningful connections with audiences and content fans.
Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement.
Create exclusive social-first experiences for su

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai