We are seeking a result-oriented Growth Hacker to drive measurable marketing growth across all digital channels. The role focuses on paid collaborations, content marketing ROI, performance-driven campaigns, and innovative growth experiments. You will be responsible for analyzing, strategizing, and executing marketing initiatives that directly contribute to company revenue, brand visibility, and market expansion.

This position requires a numbers-driven, creative problem solver who thrives on achieving aggressive growth goals, optimizing funnels, and experimenting with unconventional strategies to accelerate business outcomes.

Key Responsibilities

1. Own the full post-click user journey from website entry to conversion, ensuring seamless, high-performing experiences for all ICPs.
2. Collaborate with the Senior Digital Marketing Manager to align inbound traffic, campaigns, and content with optimized conversion pathways.
3. Lead UX and website optimization, defining structure, navigation, messaging flow, and personalized experiences for different buyer roles.
4.



Run ongoing CRO programs across the website, landing pages, and demo flows with systematic experimentation (A/B, multivariate, behavioral tests).
5. Design and maintain advanced ABM programs, including personalized landing pages, dynamic content, nurture sequences, and account-level targeting.
6. Own marketing automation and lifecycle workflows, building nurture systems that move users from awareness consideration demo SQL.
7. Develop and refine lead scoring models to prioritize high-intent users and coordinate effectively with Sales.
8. Map and optimize full-funnel architecture, diagnosing leaks and implementing systems to increase MQL SQL Prospect conversions.
9. Deliver personalized, intent-driven website experiences using behavioral and firmographic data from ABM and analytics platforms.
10. Partner with Sales to align messaging, handovers, outreach triggers, and follow-up journeys for high-value accou

📌 Senior Growth Marketing Manager (India)
🏢 Icatalyft
📍 India