Location: Bengaluru (Onsite Preferred)
Employment Type: Full time

About the Role

We are looking for a results-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in performance marketing, social media, lead generation, and analytics, with a strong focus on delivering measurable business growth.

Key Responsibilities
Performance Marketing
- Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube & Remarketing).
- Manage Meta Ads (Facebook & Instagram) campaigns for lead generation, conversions, and brand awareness.
- Monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
- Conduct keyword research, audience targeting, and A/B testing.

Social Media Marketing
- Develop and execute content strategies across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and Reddit.
- Create and manage monthly content calendars.
- Publish engaging posts, reels, carousels, videos, and promotional campaigns.




- Build and manage online communities while increasing engagement and brand awareness.

SEO & Website Marketing
- Perform on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blogs for search engines.
- Monitor website performance using Google Search Console and SEO tools.

Analytics & Reporting
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Prepare weekly and monthly performance reports with actionable insights.
- Track campaign KPIs and recommend optimization strategies.

Lead Generation & Automation
- Generate high-quality leads through paid and organic marketing channels.
- Create and optimize landing pages to improve conversion rates.
- Manage email marketing campaigns and marketing automation workflows.
- Collaborate with the sales team to improve lead

📌 Digital Marketing Specialist (Bengaluru)
🏢 Nextera Technologies
📍 Bengaluru