Primary Objective

Create high-quality, engaging content that grows Lotz Liquidations' social media presence, increases followers, generates leads, and converts viewers into buyers through consistent, trend-driven short-form content.

Daily Responsibilities Content Creation
- Shoot high-quality videos throughout the warehouse.
- Create Instagram Reels.
- Create YouTube Shorts.
- Create Facebook Reels.
- Capture professional product photos.
- Capture warehouse operations.
- Film loading and unloading.
- Film customer pickups.
- Film unboxing videos.
- Film product demonstrations.
- Create before/after transformation videos.
- Record voiceovers when required.

Video Editing
- Edit Reels with qualified pacing.
- Add captions.
- Add transitions.
- Add sound effects.
- Add trending music.
- Create hooks within the first 3 seconds.
- Optimize videos for maximum retention.
- Repurpose content for multiple platforms.

Social Media Growth
- Research daily trends.
- Find viral audio.
- Identify viral content ideas.
- Analyze competitors.
- Suggest new content formats.
- Increase followers organically.




- Improve engagement.
- Generate inquiries through content.

Photography

Capture:
- Product images
- Warehouse images
- Lifestyle shots
- Detail shots
- Team culture
- Inventory arrivals
- Premium lots

Equipment

Candidate must own:
- iPhone (13 Pro or newer preferred)

OR
- Android flagship capable of 4K 60fps video

Must know:
- Mobile stabilization
- Lighting
- Composition
- Camera settings

Software Skills

Must know:
- CapCut
- Canva
- Lightroom Mobile
- Photoshop (basic)
- ChatGPT
- Google Drive
- Instagram Creator Studio

Preferred:
- Premiere Pro
- After Effects
- DaVinci Resolve

Daily Output Expectations
- 1-2 Reels
- 4-5 Stories
- 10-15 Photos
- 1 Carousel Post
- 2 Long-form YouTube video per week
- 10+ edited content assets daily

KPIs

Primary KPI:
- Qualified leads generated through content

Secondary KPIs:
- Follower growth
- Reel reach
- Average watch time
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📌 Social Media Content Creator (Najafgarh)
🏢 Lotz Liquidations
📍 Najafgarh