Brands fail when foundations crack. We wont let them

Forget standing out. Stay on top of mind.

iGaming funnels that dont break. Ever.

Guessing is a lost bet. Play with foresight.

Turn booths into buzz. Events into leads
From being unknown to owning the event

Inside the 21-day event campaign that made a new African studio own SIGMA AFRICA 2025 without a booth.
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Audits, strategies, and live teardowns.

Senior Performance Marketing Manager

As Senior Performance Marketing Manager, you will lead performance strategy and media buying across a portfolio of iGaming, online casino and betting brands. You will design and scale multi-channel, multi-market funnels that turn media investment into profitable, high-value players and leads.
Key responsibilities
- Own performance strategy and media buying across paid social, search, display, native, programmatic and affiliates for multiple iGaming and casino clients.




- Architect full-funnel, multi-touch customer journeys that combine paid, organic, brand and promotional campaigns to drive high-quality first-time deposits and long-term LTV.
- Plan, allocate and actively manage six- and seven-figure monthly budgets across brands, markets and channels, optimizing toward CPA, ROAS and player value targets.
- Lead advanced testing roadmaps (audiences, creatives, offers, landing pages, funnels) and systematize learnings into playbooks that can scale across the client portfolio.
- Collaborate with client stakeholders, brand, CRM and content teams to align acquisition, retention and reactivation into one cohesive growth strategy per brand.
- Work with analytics and BI to refine tracking, attribution, and dashboards, ensuring decisions are grounded in reliable data across devices and markets.
- Develop channel mix and market entry strategies for new brands/geo launches, quickly validating current

📌 Senior Performance Marketing Manager (India)
🏢 Icatalyft
📍 India