16 Aug
|
iProledge - Best Classes for CA | CS | CMA India | CMA USA | CFA | ACCA | CIA | CPA | FRM |
|
Bengaluru
16 Aug
iProledge - Best Classes for CA | CS | CMA India | CMA USA | CFA | ACCA | CIA | CPA | FRM |
Bengaluru
Company Description
iProledge is a PaaS-based ed-tech startup focused on helping learners crack international professional exams such as CA, CS, CMA India, CMA USA, CFA, ACCA, CIA, CPA, and FRM. The organization combines personalized mentorship from experienced industry professionals with exclusive resources and study materials tailored to each aspirant’s goals. Beyond academics, iProledge emphasizes holistic support, including regular progress check-ins and guidance to maintain students’ mental and physical well-being. Its mission is to be a steadfast support system for every learner, standing by them until they clear their exam. The team is committed to delivering on this promise with diligence, dedication, and a student-first mindset.
Role Description
The Marketing Director is a full-time, on-site role based in Bengaluru, responsible for leading the overall marketing strategy and execution for iProledge. This role involves developing and implementing integrated marketing plans to enhance brand awareness, drive student acquisition,
and support retention across multiple international professional exam verticals. The Marketing Director will oversee market positioning, campaign planning, performance tracking, and optimization across digital and offline channels. Day-to-day responsibilities include leading the marketing team, collaborating with sales and academic teams, managing marketing budgets, guiding content and communication strategies, and ensuring consistent brand messaging. The role also includes monitoring market trends, analyzing competitor activities, and identifying new growth opportunities in the ed-tech and professional certification space.
Qualifications
- Robust marketing strategy and Marketing Management skills, with experience in leading end-to-end campaigns.
- Proficiency in Market Planning and Market Research to identify target segments and inform data-driven decisions.
- Hands-on expertise in Marketing and Sales collaboration to align demand-ge
📌 Marketing Director (Bengaluru)
🏢 iProledge - Best Classes for CA | CS | CMA India | CMA USA | CFA | ACCA | CIA | CPA | FRM |
📍 Bengaluru