About the Role:
JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes.
Key Responsibilities:
Strategic Brand Leadership:
- ### Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels.
- ### Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity.
- ### Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition.
- ### Monitor industry trends,



consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership.
Content Marketing & Campaign Excellence:
- ### Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content.
- ### Collaborate with global content and marketing teams to localize international campaigns for Indian audiences.
- ### Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth.
- ### Ensure content calendars are aligned with business priorities, audience interests, and cultural moments.
Community Building & Engagement:
- ### Design and implement community engagement strategies that foster meaningful connections with audiences and content fans.
- ### Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai