Job Summary

We are looking for Performance Marketer especially "PPC Ad Expert" (Especially META) who will be responsible for handling the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and re-marketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

· Campaign Strategy & Execution
- Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
- Build, monitor, and optimize search, display, video, app install, and re-marketing campaigns.
- Manage both B2C and B2B campaigns depending on brand/business goals.

· Funnel Optimization
- Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.
- Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.
- Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

· Analytics & Data-driven Marketing
- Track and optimize CAC, LTV, ROAS, CTR, CPA,



Churn Rate.
- Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.
- Create dashboards and reports for leadership with actionable insights.

· Growth & Automation
- Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).
- Run drip campaigns, remarketing workflows, and trigger-based customer journeys.
- Manage lead scoring, segmentation, and retargeting to maximize ROI.

· Cross-functional Collaboration
- Work with design and content teams for high-performing creatives and copies.
- Collaborate with product/sales teams to align campaigns with business goals.
- Suggest and drive A/B testing for current product features, offers, and bundles.

Key Skills & Competencies
- Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.
- Strong command over conversion tracking, pixel setup, attribution models.
-

📌 PPC Ad Expert (Ahmedabad)
🏢 IKON Marketing Consultant
📍 Ahmedabad