16 Aug
|
FleishmanHillard
|
Mumbai
16 Aug
FleishmanHillard
Mumbai
About TGI (True Global Intelligence)
True Global Intelligence is FleishmanHillard’s award-winning global research and analytics practice. We combine the best of research design, behavioural science, data analytics, and storytelling to uncover insights that shape meaningful strategy and drive measurable business outcomes.
Position Summary
We are seeking a seasoned
Manager – Media Intelligence & Social Listening
to lead media analytics and social listening initiatives across a diverse client portfolio. The ideal candidate will combine strong analytical capabilities with strategic thinking to transform media and social data into actionable insights that inform communication strategies, reputation management, and business decisions.
This role requires expertise in social listening platforms, media intelligence, stakeholder management, team leadership, and delivering high-impact insights to clients and internal teams.
Key Responsibilities
Media Intelligence & Social Listening
- Lead end-to-end media intelligence and social listening programs for multiple clients across industries.
- Monitor traditional media, digital platforms, and social conversations to identify trends, opportunities, risks, and emerging issues.
- Design robust listening frameworks, Boolean queries, taxonomies, and methodologies for campaign tracking and reputation monitoring.
- Conduct sentiment analysis, topic clustering, share of voice, influencer analysis, and competitive benchmarking.
- Analyze campaign performance across earned, owned, and social media channels and provide strategic recommendations.
- Lead crisis monitoring and real-time reporting during high-impact situations.
Strategic Insights & Business Impact
- Translate complex datasets into explicit, actionable business insights for senior stakeholders.
- Identify emerging consumer trends, audience behaviour, and reputation risks.
- Support communication strategies by providing data-backed recommendations.
- Develop executive dashboard
📌 Insights + Media Intelligence (Mumbai)
🏢 FleishmanHillard
📍 Mumbai