16 Aug
|
5percent club
|
India
16 Aug
5percent club
India
Get credible people — journalists, podcast hosts, newsletter writers, event organisers — to talk about HawkGains and its founder, without us paying for the placement.
What you'll actually do
- Build and own a media map of the outlets and people who cover Indian retail investing, derivatives, market structure and personal finance — specific journalists and beats, not a list of publication logos.
- Write and send pitches. Follow up. Track what lands and what doesn't, and tell us why.
- Secure and schedule podcast and YouTube guest appearances on finance and business shows.
- Turn the founder's trading research and market observations into angles a journalist can actually use — data-led, timely, quotable.
- Prepare briefing notes and likely-question prep before every interview.
- Position the founder as a go-to voice for market commentary — the person a desk calls when they need a derivatives quote on a volatile day.
- Manage the story around business milestones (SEBI Research Analyst registration, research publications, cohort launches).
- Maintain a straightforward monthly report:
pitches sent, conversations open, placements secured, what you're changing next month.
What we are NOT hiring for
To be blunt, so neither of us wastes time:
- Not social media management, posting or scheduling — that's handled in-house.
- Not reel editing, graphic design or copywriting for our own channels.
- Not paid promotion, sponsored posts or media buying.
- Not "brand awareness" work with no measurable output.
What success looks like
First 30 days
- Media map delivered: 25–40 named journalists, podcast hosts and newsletter writers, with beats and contact routes.
- Three tested pitch angles built from the founder's actual trading research.
- First round of outreach live.
Days 31–90
- 4–6 confirmed placements — a mix of podcast appearances, expert quotes, or a byline in a recognised business/markets outlet.
- At least one relationship warm enough that the journalist comes to *us* for a quo
📌 Public Relations Officer (India)
🏢 5percent club
📍 India