Key Responsibilities:
Product & Go-To-Market
● Develop and execute go-to-market strategies for recent product launches and feature updates
● Craft clear product positioning, messaging frameworks, and value propositions
● Collaborate with product and marketing teams to deeply understand user problems and product capabilities.
Content & Communication
● Create high-quality marketing assets including blogs, landing pages, email campaigns, performance marketing creative, and product explainers
● Maintain a consistent brand voice across Web2 and Web3 channels Growth & Distribution
● Support growth campaigns across channels including social, community, partnerships, and performance marketing
● Work with community and ecosystem partners on co-marketing initiatives
● Analyze campaign performance and user feedback to iterate on messaging and positioning
Market & User Insights
● Conduct market research, competitive analysis, and feedback synthesis
● Track trends across fintech, stablecoins, payments, and DeFi to inform strategy
● Help define ICPs and personas across different geographies and user segments
Qualifications & Requirements
Required Qualifications
● 2–3 years of experience in product marketing, growth marketing, or content marketing
● Hands-on experience with Web2 marketing (fintech, SaaS, consumer apps, or payments preferred), both organic and paid, on platforms like LinkedIn, Instagram, YouTube, and X
● Practical exposure to Web3 marketing, including DeFi, crypto products, or blockchain ecosystems ● Strong written and verbal communication skills with an ability to explain complex ideas clearly
● Experience working cross-functionally with product, design, and engineering teams
● Data-driven mindset with familiarity with analytics, funnels, and experimentation
Preferred Qualifications
● Experience marketing financial products such as payments, lending, stablecoins, or neobanks
● Understanding of DeFi primitives (stablecoins, yield, liquidity, wa
📌 Marketing Associate (India)
🏢 Employ
📍 India