Job Description
Membership & Personalisation Manager Foodstories
Location: Mumbai (Bandra / Lokhandwala)
Function: Customer Experience | Growth | Community
Reports To: Store Director / Central Leadership Team

About Foodstories
Foodstories is a rapidly growing experiential gourmet food destination co-founded by Ashni and Avni Biyani. We curate thoughtfully sourced ingredients, artisanal bakery, specialty coffee, and all-day dining blending discovery, craftsmanship, and community.

At Foodstories, retail is not transactional. It is immersive, personal, and deeply story-led.
Role Overview
The Membership & Personalisation Manager will design, build, and scale Foodstories membership ecosystem transforming regular shoppers into loyal community members.

This is not a conventional CRM role. This is about crafting curated experiences, understanding customer behaviour deeply, and creating personalised journeys that drive retention, delight, and lifetime value.

You will own the membership program end-to-end strategy, data, experience design, perks, partnerships, and performance metrics.




Key Responsibilities
1. Membership Strategy & Growth
- Design and execute Foodstories membership framework (tiers, benefits, pricing logic).
- Build acquisition strategies across stores, digital, caf, and events.
- Drive enrolments, renewals, and upgrades.
- Create differentiated experiences for premium members.

2. Customer Personalisation
- Develop customer segmentation frameworks (high spenders, category lovers, gifting customers, caf loyalists, etc.).
- Build personalised communication journeys (email, WhatsApp, in-store touchpoints).
- Enable store teams to recognise and serve members contextually.
- Drive hyper-local personalisation based on catchment behaviour (Bandra vs Lokhandwala insights).

3. Data & Insights
- Track and analyse member behaviour (frequency, basket size, category penetration).
- Translate data into actionable insights for merchandising and store teams.
- Work cl

📌 Membership and Personalisation Manager (Mumbai)
🏢 Foodstories
📍 Mumbai