Key Responsibilities:
- Campaign Strategy & Execution: Own and execute the paid acquisition strategy across Google PPC, Meta Ads Manager, Google Search, Display, YouTube, and emerging digital channels for multiple real estate projects.
- Funnel Optimization: Focus campaign optimization on core business KPIs: Cost per Qualified Lead (CPQL), Cost per Site Visit, and Cost per Booking to maximize overall Return on Ad Spend (ROAS).
- Audience & Testing: Conduct advanced audience segmentation, remarketing setup, and thorough A/B testing across creatives, landing pages, and target audiences.
- Data & Analytics: Implement robust conversion tracking (including GA4) and build weekly/monthly performance dashboards to identify scaling opportunities.
- Cross-Functional Collaboration: Partner closely with CRM and Sales teams to build feedback loops that actively track and improve lead quality.
- Budget Management: Efficiently manage, monitor,



and allocate ad budgets across platforms to eliminate waste and maximize acquisition efficiency.

Candidate Profile & Eligibility:
- Experience: 2 to 7 years of dedicated experience in Performance Marketing.
- Industry Focus: Robust preference for candidates with proven experience in Real Estate or high-ticket lead generation industries.
- Education: Graduation / MBA. A specialized degree in BMS (Bachelor of Management Studies) or Marketing is highly preferred.
- Technical Proficiency: Hands-on mastery of Meta Ads Manager, Google Ads, GA4, conversion tracking setups, and marketing funnels.
- Attributes: Analytical mindset, comfortable with data interpretation, strong ownership, and collaborative skills.

📌 Performance Marketing Executive (Mumbai)
🏢 LivNest Technologies
📍 Mumbai