Product Marketing Manager (Product Marketer) - 3 to 7 years

About the role:

We are looking for a dynamic Product Marketing Manager (PMM) with 3 - 7 years of experience to join our team. As a PMM, you will play a crucial role in taking our technology product (SaaS) to the target markets. Your responsibilities will include market research, crafting compelling product narratives, running marketing campaigns, optimizing sales funnels, and driving revenue. You will work at the intersection of our marketing, product, and business teams to ensure the success of our product in the market.

About the company:

Illumine is a rapidly growing company that offers illumine childcare SaaS to the world. We are a lean and agile team, which means you will have the opportunity to work on a variety of marketing needs and take ownership of your projects. Joining our team will provide you with professional growth opportunities in a fast-paced and innovative setting.

Responsibilities:
- Develop the go-to-market (GTM) strategy for target markets based on in-depth market research.




- Craft captivating product narratives and take ownership of end-to-end communication.
- Execute PMM campaigns and projects aligned with defined marketing objectives.
- Own the entire funnel metrics, including acquisitions, activation/adoption, retention, and revenue across various channels.
- Collaborate with sales and revenue teams to create campaigns and collateral that generate leads and optimize sales funnels.
- Monitor customers' product usage, identify untapped opportunities, and refine buyer personas using data-driven insights.
- Generate highly engaging ideas to drive product awareness and adoption.
- Foster strong relationships with cross-functional teams to ensure alignment on product positioning and offerings.
- Maintain performance data, reports, and insights on a regular basis, leveraging a data-driven approach.
- Act as an evangelist for illumine.app, representing the company at events and co

📌 Product Marketing Manager (Bengaluru)
🏢 Illumine
📍 Bengaluru