Role & responsibilities :
- Develop and execute global product marketing strategies for our billing and e-invoicing SaaS platform.
- Identify target SME segments, industries, and international markets for expansion.
- Define product positioning, messaging, and value propositions.
- Develop go-to-market strategies for new features, products, and markets.
- Create customer personas and understand SME buying behavior.
- Work closely with the Sales, Product, and Business Development teams to generate qualified leads and increase user adoption.
- Develop marketing content, sales enablement materials, case studies, presentations, and product campaigns.
- Conduct competitor and market analysis.
- Build strategies to increase product penetration, customer acquisition, and user growth.
- Track marketing performance and optimize campaigns based on data and results

Preferred candidate profile :
- Proven experience in Product Marketing for B2B SaaS,



billing, ERP, accounting, fintech, or SME software products.
- Experience marketing products targeted at SMEs and businesses with 10010,000 users.
- Experience in global or international markets.
- Robust understanding of SaaS product marketing and go-to-market strategies.
- Experience in customer acquisition, product adoption, market penetration, and demand generation.
- Strong analytical, communication, and strategic thinking skills.
- Experience working closely with product and sales teams.

Preferred Experience

Experience with products such as:
- Billing and invoicing software
- E-invoicing platforms
- Accounting software
- ERP solutions
- Fintech products
- B2B SaaS platforms
- SME business management software

📌 Product Marketing Manager (Bengaluru)
🏢 Flickverse
📍 Bengaluru