Digital Strategist-Reporting (Bengaluru)

Digital Strategist-Reporting (Bengaluru)

16 Aug
|
Virtual Connect Solutions
|
Bengaluru

16 Aug

Virtual Connect Solutions

Bengaluru

Role Balance:
60–70% Business & Reporting Acumen β†’ 30–40% Adobe Launch & AEP Understanding

Primary Skillset
- Digital strategy β€” end-to-end ecosystem ownership
- Report-heavy analytics β€” independently owns reporting workflows
- Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics
- Adobe Target / Optimizely β€” hands-on, mandatory
- Statistics, A/B testing & experimentation methodology
- Pre-analysis β€” lift calculator, test sizing, hypothesis design
- Business acumen with client-facing stakeholder management
- Working understanding of AEP β€” audiences, data flows, activation, RT-CDP
- Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)

Valuable To Have
- Customer Journey Analytics (CJA)
- Foundational Data Science knowledge
- Adobe Journey Optimizer (AJO)

Skills: business acumen,adobe,aep

📌 Digital Strategist-Reporting (Bengaluru)
🏢 Virtual Connect Solutions
📍 Bengaluru

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