Social Media Manager

Position Overview

Job Title: Social Media Manager

Department: Marketing / Digital

Reports To: Head of Marketing / Digital Marketing Lead

Location: Bhopal (On-site)

Employment Type: Full time

Experience Required: Minimum 2 years in a dedicated social media role with demonstrated, measurable results

About the Role

We are looking for an experienced, content-first Social Media Manager to lead content creation across our multiple social media handles in several Indian regional languages. Since Indian farmers connect most strongly with content in their own language, this role is central to how we build trust and community. This is not an entry-level or ad-buying role - the focus is on organic content, storytelling, and community. The successful candidate will have at least 2 years of hands-on social media experience and a proven track record of growing engaged audiences organically in previous organizations. You will own the content strategy and calendars, lead a content/creative team, and translate performance data into better content.





Key Responsibilities
- Lead end-to-end content creation across all company social media handles, including multiple regional-language handles (e.g., Hindi, Marathi, Telugu, Kannada, Tamil, Bengali, Gujrati, and others as applicable).
- Develop and own the content strategy and monthly content calendars aligned with brand and business objectives.
- Conceptualize, script, and oversee production of high-quality content - copy, images, short-form video (Reels/Shorts), stories, and long-form video for YouTube.
- Adapt and localize content for each language and region so it feels native to farmers - not just translated - preserving the right tone, context, and cultural relevance.
- Ensure consistent brand voice, quality, and posting cadence across every handle and language.
- Lead and coordinate a team of content creators, writers, designers, video editors, and regional-language translators/creators.
- Manage and gr

📌 Social Media Manager (Bhopal)
🏢 Katyayani Organics
📍 Bhopal