Engagement Type:
Fixed-Price Contract

Duration:
75 days from contract execution

Location:
Remote — India

Start:
Q3 2026 (TBD)

Overview
Mohr Management is undertaking a structured refit of its corporate website, mohrpartners.com. The technical build will be managed separately by a retained development vendor. This contract engagement will focus on the senior content strategy, editorial standards and web copy framework needed to support the updated site.

This is a defined-deliverable engagement with a explicit end state. The selected contractor will help establish the editorial foundation for the website, including the voice, content structure, page templates and production-ready copy standards that will guide the site refit.

This engagement is best suited for a senior content strategist or editorial lead who has experience with B2B professional services, can work independently and can produce clear, polished work with minimal revision.

What You Will Deliver
- Editorial Style Guide

Develop a practical, original editorial style guide for Mohr Partners’ web content.



The guide should be useful to writers, marketers and non-writers who may contribute to the website over time.

The Style Guide Should Include
- Voice and tone principles, with annotated examples
- Grammar, punctuation and usage conventions
- Terminology and nomenclature standards specific to commercial real estate
- Rules for headlines, subheads, CTAs and navigational copy
- Guidance for writing about the firm, its leadership and its services
- Page Content Templates and Site Architecture Recommendations

Create structured, production-quality templates for core website page types. The scope is expected to include approximately 15-20 core pages and 25-30 landing pages.

Each Template Should Define
- Recommended content zones
- Word-count guidance
- SEO metadata fields
- Sample copy written at production quality
- Guidance for how the page should function within the broader site experience

The contractor

📌 Senior Content Strategist (India)
🏢 Mohr Partners
📍 India