16 Aug
|
MakeMyTrip
|
Gurugram
16 Aug
MakeMyTrip
Gurugram
About the Opportunity
Role: Marketing Analytics
Level: Assistant Manager
Reporting To: Associate Director - Performance Marketing
Location: Gurgaon
About the Function:
The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The teams core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching cutting-edge features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.
About the Role:
As a Marketing Analyst at MakeMyTrip you will play a pivotal role in driving business growth and innovation through data-driven insights and strategic decision-making. You will collaborate with marketing leaders and cross-functional teams to define key performance metrics, establish analytics frameworks, and drive optimization in marketing strategies.
What will you be doing:
- Customer Insights : Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better.
- Business Understanding : Develop a strong understanding of MakeMyTrip's business goals, strategies, and market dynamics to align data-driven insights with organizational objectives.
- Data Analysis: Utilize tools such as Excel, SQL, and Python to collect, clean, and analyze large datasets, identifying patterns and opportunities for growth.
- Reporting and Data Visualization: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams.
- Platform Automation: Work cross-functionally to on-board new analytics platforms, adopt evolving best-in-industry technologies to run consumer analytics, and help achieve critical business objective
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📌 Marketing Analytics Professional (Gurugram)
🏢 MakeMyTrip
📍 Gurugram