Our Story:
Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers’ sense of fashion and delivering the best.
We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.
The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. We plan to grow 10x in the next 4 years with a vision to create India’s largest Young Fashion Brand, and this is your chance to be a part of our exciting journey
Role Summary:
Drive sales and optimize service demand for the brand by ensuring the availability of the right product mix in the respective sales channels.
Key Responsibilities:
Understand and share the available market prospect for new and existing categories,
markets and brands.
Understand the Online trends prevailing in the international market and provide inputs for customizing the same to suit the needs of the domestic market.
Drive the sales, margin, and inventory for the category
Initiate buying as per OTB and ensure timely delivery and availability of right stocks for respective sales channels
Address and resolve operational issues within the defined timelines
Understand and share the customer needs and feedback
Product Strategy & Planning:
Initiate qualitative option plan with design team at category & attribute level , as per OTB
Competition mapping to set correct cost targets to sourcing
Monthly market studies to analyze category trends & ASP benchmarking
Tracking photoshoot samples & ensuring the cataloging is done as per brand guidelines
Utilization of OK stock and trend-based print plans
Keeping a close eye on monthly category inwa