Company Description Metrics Masters specializes in delivering cutting-edge digital advertising and analytical solutions that help businesses grow in highly competitive markets. The organization focuses on data-driven strategies to optimize marketing performance, maximize return on ad spend, and uncover actionable insights. Metrics Masters partners with clients across diverse industries, providing tailored campaign management, analytics, and reporting support. Team members collaborate in a fast-paced, results-oriented setting where innovation, testing, and continuous improvement are highly valued.
Role Description This full-time remote Performance Marketer role is responsible for planning, executing, and optimizing digital advertising campaigns across channels such as search, social, display, and programmatic. On a day-to-day basis, the Performance Marketer will conduct audience and keyword research, build and manage campaigns, monitor budgets, and adjust bidding strategies to achieve performance targets. The role includes analyzing campaign data, preparing performance reports,



and presenting insights and recommendations to stakeholders. The Performance Marketer will collaborate closely with marketing, analytics, and creative teams to test new ideas, refine messaging, and enhance landing page performance, while maintaining alignment with overall business goals.
Qualifications
Strong skills in performance marketing, including paid search, paid social, and display advertising.
Experience with digital analytics tools and platforms, such as Google Analytics, advertising dashboards, and A/B testing tools.
Ability to interpret data, build reports, and derive actionable insights to improve campaign efficiency.
Solid understanding of conversion rate optimization, funnel analysis, and audience segmentation.
Comfort working with budgets, forecasting, and return-on-investment modeling.
Excellent written and verbal communication skills for collaborating with cross-functional

📌 Performance Marketer (India)
🏢 Metrics Masters
📍 India