Position Summary:

The VP – Orthopaedics will lead and build Shukra MedTech’s Orthopaedics business, with overall responsibility for business strategy, P&L;, portfolio development, commercialization, market expansion, and sustainable growth.

The role requires a senior medical device leader with strong expertise in Orthopaedics, a deep surgeon/hospital network, and a proven track record of building and scaling businesses.

Key Responsibilities:

- Develop and execute the overall strategy and growth roadmap for the Orthopaedics business.
- Own P&L;, revenue, margins, budgets, and commercial performance.
- Drive sales growth and market expansion across hospitals, surgeons, institutions, and strategic accounts.
- Build and strengthen relationships with orthopaedic surgeons, KOLs, hospitals, and healthcare institutions.
- Lead product portfolio strategy, new product launches, and commercialization.
- Identify and develop strategic partnerships, technology collaborations, and current business opportunities.
- Build and lead a high-performing sales, marketing, product, and commercial team.
- Monitor market trends, competition, pricing, and technology developments to identify growth opportunities.
- Work with Regulatory, Quality, Supply Chain, and other functions to support compliant and successful product commercialization.

Qualifications & Experience:





- 20+ years of experience in the Medical Device / Healthcare industry.
- Strong senior leadership experience specifically in Orthopaedics / Orthopaedic Medical Devices.
- Proven track record of building and scaling a medical device business.
- Strong experience in P&L; management, sales, commercial strategy, product management, and business development.
- Established network with orthopaedic surgeons, KOLs, hospitals, and healthcare institutions.
- Experience leading large, geographically distributed teams.
- Experience with reputed domestic or international medical device companies preferred.
- MBA / PGDM preferred.

Key Competencies:

Strategic Leadership | P&L; Management | Orthopaedic Medical Devices | Sales & Commercial Excellence | Product Commercialization | Business Development | KOL & Surgeon Engagement | Market Expansion | Strategic Partnerships | Team Leadership

Key Success Metrics:

- Revenue & profitability growth
- Orthopaedics market share growth
- Successful product launches
- New market & strategic account acquisition
- Portfolio expansion
- P&L; performance
- Strategic partnerships
- Team performance and organizational growth

Ideal Candidate:

A senior Orthopaedics medical-device leader who can own the business end-to-end, build the market, grow the portfolio, lead teams, and deliver profitable growth.

📌 VP - Orthopaedics Devices Division (India)
🏢 SHUKRA PHARMACEUTICALS
📍 India