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About the Role

We are seeking a results-driven Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will be responsible for managing a portfolio worth ₹500K, ensuring maximum ROI, brand consistency, and performance-driven outcomes.

This role demands analytical thinking, creativity, and a deep understanding of online marketing channels, campaign optimization, and performance measurement.

Key Responsibilities

- Campaign Strategy & Execution
- Plan, create, and execute paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
- Develop audience targeting strategies and compelling ad creatives aligned with brand goals.
- Collaborate with design and content teams to ensure effective ad copies and visuals.

- Performance Tracking & Optimization

- Monitor daily performance metrics to understand ad effectiveness and ROI.
- Optimize campaigns for better CTR, CPC, and conversion rates.
- Conduct A/B testing on creatives, ad copies, and landing pages.

- Budget & Portfolio Management

- Manage and allocate a marketing budget of approximately ₹500K across campaigns efficiently.
- Track spend and ensure optimal utilization within assigned limits.
- Generate weekly/monthly budget and performance reports.





- Analytics & Reporting

- Use Google Analytics, Meta Business Manager, and other analytics tools for tracking campaign performance.
- Prepare performance dashboards and present insights to management.
- Identify recent opportunities to improve campaign efficiency and reach.

- Market Research & Trends

- Stay updated with the latest marketing trends, ad platform updates, and competitors’ strategies.
- Recommend innovative campaign ideas to enhance brand visibility and engagement.

Key Skills & Competencies

- Strong knowledge of Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Hands-on experience with SEO, SEM, and analytics tools
- Proficiency in Excel/Google Sheets for data reporting
- Excellent communication and project management skills
- Analytical mindset with a data-driven approach
- Creative thinking and attention to detail

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3-6 years of experience in digital marketing or paid ad campaign management
- Certification in Google Ads / Meta Blueprint (preferred but not mandatory)

Performance Metrics (KPIs)

- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)

📌 Vacancy for Marketing Executive (Pune)
🏢 PS Human Resources and Consultants
📍 Pune